PERSONA ENGAGEMENT PLAN
Customer Engagement Consultant, Melissa Torres presents a comprehensive persona engagement plan tailored for various categories of members. The plan caters to three specific personas: Alice, Derek, and Cody, who span the spectrum from Industry Professional to Student. The persona engagement plan is a strategic blueprint for engaging the members and ensuring their maximum benefit from the platform.
Meet the Personas
Our personas encompass a broad range of professionals and students, each with unique needs and objectives.
Alice
Alice is an industry professional based in the UK and EMEA region. As a corporate member, she works as a Director with an income range of $45,000 — $139,999. She is always looking for efficient ways to communicate with various teams and stay on top of customer needs and internal operations. She prefers easy-to-understand templates for each type of team gathering.
Derek
Derek is a professional creative based in the US, NAMER region. As a company member, he is a Designer with an income range of $25,000 — $119,999. Derek is driven by his need to convince clients of his creative ideas and secure partnerships for his advertising agency. He craves presentation platforms with eye-catching colors and elements to showcase his ideas.
Cody
Cody is a higher-ed researcher based in Korea, Asia. He is a University member, a student with an income range of $20,000 — $44,999. Cody is motivated by his academic requirements and the need to gain research assets and approval. He wishes for more exciting and visually engaging tools for his school presentations.
Member Products
The member products are tailored to satisfy the unique needs of our personas. These products are categorized into four main groups: Onboard, Grow, Learn, and Connect.
Onboard
The Onboard product suite includes a survey, product access & awareness, and the first grow, learn, connect exercise. This package is designed to ease new members into the platform’s offerings.
Grow
The Grow product suite provides members with career opportunities, scholarship opportunities, XR Awareness, adaptability strategies, and skill capabilities. This package is designed to help members advance in their professional journey.
Learn
The Learn product suite is all about empowering members with knowledge. It includes UX/Design, Development, World Building, Training, Event Hosting/Mod, and Safety. This package provides members with the tools they need to keep up with the latest advancements in their field.
Connect
The Connect product suite fosters networking among members. It includes a Professional Association, an Interactive Community, Career Fairs, Diversity Outreach, Creators with Investors, and Partners with VIP events. This package is designed to create a vibrant community of professionals and students.
Opportunities
The platform offers several opportunities for members to leverage and align with partnerships to create VIP experiences. These include the creation of Grow-Learn-Connect-specific products, sessions, IGSummit experiences, Membership Awards, an Awards Ceremony VIP event, recruiting events for members and VIPs, diversity outreach, and learning sessions to promote partner certifications with member discounts on certification.
HUBSPOT for Scale
HUBSPOT is a crucial tool for scaling the platform’s outreach. It is used to track social media interactions, website visits, Zoho Webform completions, and chat and email communications. HUBSPOT is also instrumental in promoting events and membership benefits, and for sending targeted emails to both new and existing members.
In summary, the persona engagement plan is a comprehensive roadmap for engaging various members, providing them with tailored products and opportunities, and nurturing a vibrant, diverse community.
