Market Potential for Virtual Production over the next 5 years

Mel Torres
2 min readFeb 26, 2023

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Virtual production, which combines real-time computer graphics, live-action elements, and traditional animation techniques, is a rapidly growing market with significant potential for growth over the next 5 years.

The COVID-19 pandemic has accelerated the adoption of virtual production as a way to produce content safely and efficiently. With the ability to create realistic environments, characters, and effects in real-time, virtual production is becoming increasingly popular in the film, television, and gaming industries.

The growing demand for VR and AR content is also driving the growth of virtual production. As these technologies become more accessible and affordable, the market for virtual production is expected to grow significantly over the next 5 years.

Additionally, the increasing sophistication of virtual production technologies, including real-time engines, motion capture, and virtual cameras, is enabling new levels of creativity and realism. This is likely to drive further growth in the market as more filmmakers and game developers adopt virtual production as a key part of their production pipeline.

In conclusion, the market potential for virtual production over the next 5 years is significant and is likely to be driven by a combination of technological advances, growing demand for VR and AR content, and the need for efficient and safe content production.

Check out XR Professional Development for more information about learning pathways in XR Virtual Production.

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Mel Torres
Mel Torres

Written by Mel Torres

Building ai-powered XR professional development experiences | 6 AM Yogi | Human Centered Design

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